Create buzz and excitement around the new line of oral care products.

Brushing your teeth can be the most boring activity of your day. Or not. With Crest Be, consumers can escape the mundane with Mint Chocolate Trek, Lime Spearmint Zest or Vanilla Mint Spark. This poster series celebrates the whimsical flavor icons, each of which is comprised of individual flavor & energy cues. Crest Be is more than just a toothpaste – it’s an invitation to live life out loud.

Excitement for this line continues to grow. This new Brand/Product line had over a billion impressions before it even hit the shelf.