Project HOPE is a non-profit organization that deploys volunteers, medicine, training, and supplies to places suffering from poverty and humanitarian crises around the world. As Project HOPE entered its 60th year, the organization desired a new logo and visual identity that not only resonated with current and future volunteers, but also embodied the human connections that lay at the center of everything they do.
Because of Project HOPE’s vast global reach, the focus was to find a design solution with universal meaning and create a system around it which could be reproduced consistently by any employee in any of Project HOPE’s offices around the world. After conducting research and internal testing with key stakeholders, Conran Design Group designed a logo which centers on an icon of two hands coming together to create an ‘H’. The logo was meant to symbolize the power that lies in the hands of those who can make a difference, and a refreshed color palette embodied the organization's renewed sense of inspiration and optimism for the future. The single-color logo maintains its impact when applied to uniforms, signage, event branding, labels, equipment, and merchandise.
Project HOPE was thrilled with the identity’s final execution and has embraced it with the same excitement, passion, and dedication they show for their humanitarian work. Tom Kenyon, CEO of Project HOPE, stated at the 60th anniversary gala, “As we commemorate 60 years of delivering hope and healthcare, we are celebrating a renewed commitment to create a healthier future for the world, symbolized by the new HOPE brand that Conran Design Group has brought to life.” The new logo and visual identity have proven to be understood in any language, reinforcing the universal care and compassion that Project HOPE delivers, now and into the future.