Create an event activation for the ‘Drink Good Do Good’ campaign that raise awareness that nearly 30 million Americans don’t have access to affordable, quality, fresh fruits and vegetables. But do it in a way that’s fun, interesting and socially rewarding for the people who engage.
Partnering with the nonprofit, Wholesome Wave, we introduced the world to the Fruit and Veggie Selfie in 2015. This year, we stepped up our selfie game to inspire action and capture new audiences.
At grassroots events, we challenged our target to step into the first ever fruit and veggie Super Selfie Machine and get creative for the cause.
Built with a high-speed camera shooting 360 video, our Super Selfie Machine gave do-gooders a dynamic selfie experience that was instantly sharable.
The dynamic output created by the Super Selfie Machine opened the floodgates of participation and created a groundswell of grassroots engagement and awareness by giving participants credit for doing good with their selfies.
More importantly, this well rounded campaign activation helped elevate Naked’s role by giving them credit for leading the charge and doing some good.