Mi Watch Color Sport, a product that is aiming at the young who are fashion-oriented, has a 1.56" high-definition crisp and clear display screen. With a 12nm GPS chip built-in, the watch can do the tracking up to 50 hours during your workout, and the Firstbeat professional algorithm can even serve for 117 workout modes. This NFC-enabled watch supports function in contactless cards, such as access control cards, and bus cards. Furthermore, 24-hour heart rate monitoring, up to 16 days long-lasting standby, and compatible with Mi AI are all the specialty of this watch.
The gorgeous appearance of the watch is highlighted in the industrial design, including six colors for the watch strap and three colors for watch frame, as well 120 selected watch face coming along with. And that, the product box is available in a choice of three colors: black, navy blue and beige, which are sold independently.
The packaging design hopes to show its diversity with rich colors and flexible patterns, so each package has its own color scheme and pattern design. From the sporty font design of product name on the fluorescent green background to the red and white stripes and the black and white grid showing the shape of a watch, the packaging design fully demonstrates the young positioning and sports vitality of the product. The uniform layout of the product name on the front of the packaging envelope and the icon design of the side-related functions ensure seriality and consistency, but the hollowing on the front and the side layout of each envelope are different, which increases flexibility.
For diversity, vitality and fashionable, each packaging has a special scheme and pattern design for each of three colors accordingly. In the printing process, packaging combined with embossing, UV and other printing processes, and make each package full of texture. The whole series of packaging can produce different visual effects in offline shelf display, and stand out.