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Create an 8.5 x 11 inch single page ad for a product used inside the home. Requirements included a header, image, subhead, logo, and legal copy.
I chose to focus on Brita, a brand that sells multiple products with water filters and water contaminant solutions. Brita's main goal is to reduce the unwanted taste of copper, zinc, chlorine, and other tap water pollutants. I knew that I wanted to raise eyebrows with an eye-catching image and a headline that warned of the dangers of unfiltered water.
The hand was 3D rendered entirely by myself using Photoshop. The concept of metal falling into the glass and the rock music symbolism completed the tie between heavy metal and drinking water. Drinking out of this glass definitely wouldn't be appetizing, but nonetheless, it made you look.