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To create a new design and brand identity for Modern Expressions, a gifting brand designed to delight customers with on-trend home decor, accessories and stocking stuffers.
We crafted the brand personality and packaging design to create an elevated, boutique gifting experience that showcases the trendy decor and must-have gifting items the consumer is looking for.
The design system was created with built-in flexibility to shift graphic patterns and colors each year to align with product trends, creating a dynamic yet unified experience across the products. The brand mark monogram captures a classic sophistication, along with a sense of personalization. The graphic patterns highlight the uniqueness of the product assortment, while also bringing uniformity to the gifting aisle. Printing techniques such as metallic sheens, foils and spot varnish add a special touch to each gift.