The assignment was to create a memorable advertisement for the luxurious Diptyque brand of candles. The limitations of the advertisement were that it had to be a one-page layout suitable for a magazine.
The advertisement was targeted at men who would be encouraged to purchase a gift for their loved one. The copy of the ad sets a mood of romance and the treatment of the type echoes but does not overpower the sweet and sultry wording of the copy. The image displays the product in a subtle way that adds to the mood of the ad.
The result of the project was an advertisement that displays the mood that is set when one lights a Diptyque candle while also convincing the reader that their loved one deserves a special gift.