For this assignment, we were given a dieline with the task of filling the box with a product of our choice and creating a design for our chosen product. We were not allowed to change anything about the dieline, including the window.

I started with the circle window cut out because I wanted the circle to end up being part of the design rather than interfering with it. I landed on a bike wheel and went from there. I started looking at serious cyclists and quickly learned that they are serious about their bikes. They care about the quality of their bikes, but they also care about being stylish. Get A Grip focuses on the target market and mixes the desire for solid and lasting quality with stylish design that stands out from the competition.

The result is a design that reflects the target market by being structured and serious but fun and stylish at the same time. The product is trustworthy and professional while still encouraging adventure and style. The design style is a fun take on industrial, structured, architectural design with feel-good copy and colored accents throughout the whole box to target the audience in a personal way.