Maker's "Cool. Before it was cool." Brooklyn Wall Mural OOH
Main Contributor
Kevin Price
Graphic Designers
Tim Kennedy
Copywriter
Christian Walsh
Chief Creative Officer
David Vawter
Assignment
Continue the brand’s tradition of disarming, contextual out of home advertising, to help Maker's Mark remain relevant and top-of-mind among drinkers in selected US cities.
Approach
Rather than another poster, we created a hand painted mural with cues that would be specifically relevant to locals, further reinforcing our handmade credentials.
Results
Share of occasions continues to grow even in markets where Maker’s Mark is a well-established brand and competing against challengers that are seen by some as hipper and more buzz-worthy.
