Mark and Graham is a direct-to-consumer, upscale brand, offering gifts and accessories on which a customer can "make their mark" with the application of unique monograms and fonts. Mark and Graham is part of Williams-Sonoma, Inc. who sought out Morla Design as its prime strategic design/business partner to handle every aspect of the launch of its new lifestyle brand.

Morla Design was brought in at the very inception of the brand by the SVP of Strategy and New Business. Work was presented directly to the CEO of Williams-Sonoma. The total time to launch the brand, with Morla Design doing all design work and customer touch-points, was nine months. Morla Design designs, produces, and creates all final art, including every page of their retail website, all catalogs, brand copy, naming, packaging, blog, emails, and advertising, custom monograms, and product; virtually every consumer touch point.

Morla Design continues to be a hands-on partner in designing every aspect of the Mark and Graham brand.

Williams-Sonoma, Inc. is a publicly traded company. Mark and Graham posted profits within its first year in business. This is the first time a new Williams-Sonoma brand has demonstrated profitable results within a year of launch.