
- Agency
- Pavement
- Client
- Cooperstown Distillery
- Designer
- Michael Hester
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Cane High Rum
- Agency
- Pavement
- Client
- Cooperstown Distillery
- Designer
- Michael Hester
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Cane High Rum
- Design Firm
- Pavement
Assignment
In keeping with the tradition of producing historically-inspired spirits, Cooperstown Distillery created Cane High spiced rum to pay homage to the classic rhum agricoles distilled on French-speaking Caribbean islands during the 19th century. The recipe is traditionally made from 100% sugarcane, but with the modern addition of exotic spices, to create a truly unique spiced rum. The brand embraces this ingenuity by employing brightly-colored illustrations and bold typography that break the conventions of typical rum packaging. Luxurious elements like the gold foiled-neck label signal to the quality and craftsmanship put into this premium product. All of this in combination creates a brand that stands apart on shelf through sophistication and originality.
Approach
To create a modernized rum brand meant to disrupt the category.
Results
The client loved the solution and the product has sold well.
Contact Information
- Company Name
- Pavement
- Phone
- 917-558-3985
- mike@pavementsf.com
- Website
- www.pavementsf.com
- Address
- 420 Third Street
Suite 240
Oakland, CA
94607 US