In the UK, the average renter needs a large deposit upfront to secure a new home. Fronted is a London-based fintech startup aiming to make life easier for first-time renters by lending the cash needed for a deposit. For many young people, this is a huge amount of money and a loan is often needed to cover the payment upfront. Currently, loans at this size are costly, complex and not easily accessible. Affordable and easily accessible deposits are the ‘key’ to unlocking the potential of increased social mobility.
Young renters are looking to trust Fronted to help them make that move—our challenge was to reach these renters and champion their cause. Fronted challenged us to create a cohesive brand identity on a budget which would convey they are a serious financial company interested in working with younger borrowers on deposit loans.