Mermaid Inc. was approached to create a logo, branding & marketing materials for FoodHub 84, a venue for food & beverage companies to create, manufacture & distribute to major national retailers & local markets.
Even though many of the tenants of this venue supply their products to national chains, we wanted the logo to reflect the venue’s local & approachable quality. We combined a cow, a plant & a silo in Americana colors to visually symbolize a small, local-market feel. The multi font lettering reflects the huge variety of products their tenants produce.
The fun, quirky nature of the logo & typography perfectly capture the essence of this unique, modern venue.