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With artworks spanning nearly 850 years Staatsgalerie Stuttgart is one of Germany’s most important museums. It has made a name for itself as a driver of innovation in the discussion surrounding the future of museums.
We developed the new visual identity for Staatsgalerie Stuttgart from two starting points – its position as a strong international brand, and as a museum with a unique collection.
But how can we translate 850 years of art into a single graphic concept? We decided on a big solution and created a new frame for Staatsgalerie. This open frame stands for both focus and diversity – the focus of special exhibitions, and the diversity of the museum’s extensive collection. It unifies the artworks dating from the 14th to the 21st centuries while signifying openness and dialogue.
The open frame is the consistent, highly recognizable design element found at all brand touch points – whether the admission ticket, program, website or mega banner. There are endless possibilities for its content and color, though. As such, it is a symbol of art’s fascinating variety. In its most compact form, the frame forms the symbol »S« for »Staatsgalerie«.