181 Fremont Amenity Foyer

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Award: Silver

Photographer: Athena Azevedo

Client: Jay Paul Company + Compass

Category: Advertising

Country: United States of America

Agency: IF Studio

                
                        Award
                        
                            Silver
                        
                        Photographer
                        
                            Athena Azevedo
                        
                        Client
                        
                            Jay Paul Company + Compass
                        
                        Category
                        
                            Advertising
                        
                        Country
                        
                            United States of America
                        
                        Agency
                        
                            IF Studio
                        
                        Title
                        
                            181 Fremont Amenity Foyer
                        
                        Creative Director
                        
                            Toshiaki Ide
                        
                        Art Director
                        
                            Kumiko Ide + Athena Azevedo
                        
                        Wardrobe
                        
                            Shannon Dunn
                        
                        Set Designer & Props
                        
                            Jaimi Holker
                        
                        Producer
                        
                            Amy Yvonne Yu
                        
                        Photographer'S Assistant
                        
                            Brian Slaughter + Erika Pino
                        
                        Model
                        
                            Scarlett Schoeffling
                        
                        Managing Director
                        
                            Amy Frankel
                        
                        Hair & Makeup
                        
                            Elizabeth Chang
                        
                        Equipment
                        
                            Canon 5D Mark IV
                        
                        Design Director
                        
                            Hisa Ide
                        
                        Account Manager
                        
                            Sarah Tan
                        
                        Account Director
                        
                            Anya Lalonde

Assignment

Showcase the amenity foyer at 181 Fremont.

Approach

With it's distinct floor tiles, we wanted to showcase the foyer with a sense of arrival accented with elegance and a balance of whimsy. The umbrella and the woman's classic pose serve to graphically mimic and relate to the room.