The objective was to create an exciting Announcement video to announce Bethesda's brand new title at E3 that highlights that communicates the game's key communication pillars of mystery, sci-fi and action / adventure and all living within a modern and timeless global view of Tokyo.
Approach
Creative approach was to develop a full CG trailer using customized and built 3D CG Models as the game was still in very early development and no game assets were available to us.
Results
The E3 Trailer was a great success as it generated mass awareness and excitement and was one of the most talked about titles of E3 that given year.
