The design of this visual identity including logo mark was created, when Krimth Inc. a manufacturer of nail art products for professional use mainly targeted for Japan market was established. The targets were professional nail artists and cosmetician in Japan. As there were already many competitors in the market, Krimth Inc. needed to have a strong and impactful identity.
Creating a logo mark and exposing it to various media alone would not leave a strong impression among consumers. Then, I created the logo mark that is variable and transformable. I made it possible, depending on the media, to stretch, to transform into striped pattern, and tried to express unique identity that creates powerful impact. The vertical stretch and the stripe pattern are also reminiscent of beautiful, slender fingers with elegant nail arts.
In the maturing professional nail-art product market in Japan, Krimth Inc. founded in 2013 as a professional nail art product manufacturer, has been successful in creating a strong impression and gaining the quick market recognition by launching total branding design with an impressive typographical logo design and more. Currently, the company is receiving more orders gradually, and has multiple plans to expand their product lines.