S.I. Newhouse School of Public Communications, Syracuse University
Student
Megan Adams
Category
Advertising
Product
Country
United States of America
Award
Honorable Mention
Professor
Mel White
School
Syracuse University, The Newhouse School
S.I. Newhouse School of Public Communications, Syracuse University
Student
Megan Adams
Category
Advertising
Product
Country
United States of America
Title
Converse Renew
Assignment
Create a print ad that shows that you can buy shoes sustainably without buying them second-hand.
Approach
People want to be environmentally-friendly but don't like buying secondhand, especially shoes. With Converse Renew, you're buying shoes that are not only new, but sustainable, being made of recycled materials.
Results
The raw materials in the shoe box represents that Converse Renew are made of sustainable materials while also being brand new to the consumer.
