To position the Infiniti QX60 as a people-mover with real power, and show that while it's built for families, the QX60 is designed for drivers.

We paid homage to the beloved National Lampoon’s Vacation film, but with a surprising, charming twist.

Two months of record sales for the QX60 model, plus an 81% increase in traffic to Infiniti’s website, and a 29% jump in social media engagement.