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To position the Infiniti QX60 as a people-mover with real power, and show that while it's built for families, the QX60 is designed for drivers.
We paid homage to the beloved National Lampoon’s Vacation film, but with a surprising, charming twist.
Two months of record sales for the QX60 model, plus an 81% increase in traffic to Infiniti’s website, and a 29% jump in social media engagement.