National Retail Federation (NRF) is the world’s largest retail trade association, representing retailers from the United States and more than 45 countries. Each year they host a convention & EXPO of which over 500 exhibitors vie for the attention of over 34,500 attendees. It was essential to create a booth that would resonate with the attendees.

Monetate wanted to visually communicate their updated message "Empowering marketers to interact uniquely with each customer." The direction was to create a futuristic rendition of the system's capabilities.

The booth was a success as it reinforced the story and also gave attendees an immediate connection with their everyday personalization/conversion struggles and how the system could alleviate them.