Rebrand Global Fund for Women to raise awareness about their fight for women’s human rights and gender equality.
Approach
Make the identity communicate that they're more than just a women’s fund. We created an equal sign using the negative space in the letter ‘E’ as a simple and memorable way to visually communicate their new positioning. Then we created a new tagline, Champions for Equality™.
Results
Their bold identity appeals to a broader audience and simply tells their story. Brand awareness increased dramatically with over 74 million social media impressions and an increase year on year of 500% in engagement. It was the most successful brand and campaign launch in their 28 year history.
