Specially crafted for the customers of Wilcox and Flegel, this bourbon is a symbol of meaningful relationships. With this in mind, we wanted to create a delightfully potent experience to enjoy during the holiday season.
We wanted to play on the unique experience of sharing whiskey - one that felt important and full of character. With careful curation of the ingredients, Pivot and Wilcox and Flegel partnered with a local distillery to brew a small one-of-a-kind batch of a classic drink. Our team helped them distill, if you will, the best parts of their company into a single bottle. We added local wildflower honey for their homegrown promise of smooth, reliable service, and bourbon because (like this spirit) Wilcox and Flegel has a rich history they take great pride in delivering on.
The word “Heritage” refers to something that was handed down from the past. To our client it implies something lasting and durable, with the ability to stand the test of time. With a legacy of almost 100 years we crafted a label that speaks to the Heritage of Wilcox and Flegel.
Because only 90 bottles of this craft Whiskey was created we needed to shift our production to be high end, but low volume. For this we used a Silver BOPP Material for the label which is water, oil and moisture resistant, and plays nicely with oil texture and wing the spot gloss designs in the background of the design.
We call this drink "Heritage 1925" to speak to their longstanding commitment to the community of the Northwest. But more than that, it serves as the rubber stamp, a snapshot in time, to inspire and reassure that Wilcox and Flegel is just getting started.
