We were asked to design the packaging for Burger King’s 2015 Halloween campaign which launched a Halloween Whopper sandwich with a BBQ-flavoured black bun.
The packaging needed to celebrate Halloween, as well as be fun and engaging for customers, putting a smile on their faces.
We took the inspiration of Halloween dress-up to design the packaging for the range.
The Halloween Whopper has been dressed up as a mummy. We created a range for the Chicken Fries packaging dressing up the existing iconic packaging complete with Halloween inspired hashtags: Grim Reaper #Mortifies, Electrocuted Chicken #Electrifries and Frankenstein’s Monster #Frankenfries.
A ghoulish pumpkin cup and bone Burger King crown complements the range.