The first part of a branding project for a theatre production company that's just getting started. Client was inspired by Benjamin Franklin's notion of "Hard work" as a virtue. (One of his 13 virtues).
Keeping with the Benjamin Franklin reference, (Franklin is also my middle name) I decided to make the crossbar of the "H" into an crank to give a visual cue of hard work. To take it a step further I had the card letterpress printed the way Benjamin Franklin would have done it.
My client is extremely pleased with the logo and business cards. We're also developing a responsive website and other communications for upcoming productions.