Otterbox, the leading brand behind the world’s most indestructible smartphone cases, was entering the outdoor world with the launch of their new rugged Venture cooler. Loaded with thick insulating foam and a Polypropylene shell, the cooler is tough, to say the least. But as a brand known for tech accessories, we needed to prove our credibility in the cooler category – show the world our products are built with the same commitment to durability.

The cooler is certified bear-resistant by the Interagency Grizzly Bear Committee. That means a hungry grizzly was unable to crack it open after tossing, biting, and striking it. But we wanted to prove our cooler’s toughness beyond the abuse of claws and teeth. The Ultra Bear Test is an unorthodox demonstration that gives a real bear the power to fire different destructive forces at the cooler. After triggering a falling piano, a wrecking ball, firecrackers, an angry wrestler, and more, the bear still couldn’t get in. Proof that it’s bear-proof, no matter what the bear does.

The video content garnered more than 4.5 million online views and received national coverage by numerous publications, resulting in a 125% lift in ad recall and 26% lift in purchase intent – considered Best in Class according to YouTube brand metrics. But best of all, the Venture cooler is flying off the shelves. Some colors may not be in stock due to overwhelming interest. And that’s our favorite kind of result.