The cooler is certified bear-resistant by the Interagency Grizzly Bear Committee. That means a hungry grizzly was unable to crack it open after tossing, biting, and striking it. But we wanted to prove our cooler’s toughness beyond the abuse of claws and teeth. The Ultra Bear Test is an unorthodox demonstration that gives a real bear the power to fire different destructive forces at the cooler. After triggering a falling piano, a wrecking ball, firecrackers, an angry wrestler, and more, the bear still couldn’t get in. Proof that it’s bear-proof, no matter what the bear does.