Assignment Make a newly created brand of beers, each variant touched by wood during the brewing process, stand out on shelf against better established and much better funded competitors.
Approach
Approach A duo of Pantone colors was chosen to best represent the flavor characteristics of each individual variant. We added matte and gloss UV coating to heighten brilliance and accentuate the woodgrain effect across the line.
Results
Results Sales of the liquid since re-branding was introduced have more than tripled since roll-out, with expansion on the slate including some of the nation’s biggest beer markets. And the brand is gaining shelf space across its footprint — the ultimate validation of a new packaging scheme.
