The goal for this project was to create a brand for an arcade/zoo. I wanted it to feel fun and inviting for children and families.
The solution was to combine a frog and a arcade ticket. The frog is used to show that there are animals and the ticket is there to also inform the viewer that it is an arcade as well.
The brand is successful because it gets the message of what the Frogorama was created to be. The logo works well with the type and color palette. The patterns and designs are cohesive and give off the fun and playful environment I was striving for.