To examine the current state of innovation in advertising and think about what's next for us in the future.

In the Bay Area, there are over 225,000 seniors who live alone without a rich social life; isolated elders have more chance of developing mental problems and physical ailments. LITTLE BROTHERS, FRIENDS OF THE ELDERLY is a non-profit organization that believes getting older doesn't mean people should be isolated and feel unworthy. In the 25 years that LITTLE BROTHERS has been helping elders, they found that elderly people have unique life experiences, long life knowledge, and enthusiasm for passing on to the next generation.

I want to bring those isolated elders back to the community by connecting their wisdom with travelers. Therefore, I came up with an idea called "CITY WiSE".

CITY WiSE is a real-time information kiosk that helps travelers to see the city through local elder eyes.