Since 1986, Wasatch Brewery has been known for its playful irreverence towards dominant Utah cultures, whether they be political, cultural, or beer-based. In order to accentuate this irreverent stance, their entire (and sizable) line of craft beers was redesigned.

Showcased on large fields of black to visually create quiet space on-shelf, this packaging uses bold, Utah–centric full–color illustration to grab consumers' attention. The humorous bottle label and 6-pack bottom panel copy really helps to amplify the irreverence of the illustration. A die-cut Wasatch Mountain range tops off the neck labels and 6-pack side panels. Playing card symbols A, K, Q, J and 10 in all four suits are printed on the underside of the bottle caps, with a number of bottle cap/card games easily found on the Wasatch Brewery website.

“It’s been a whirlwind these last few months, but the results of our investments have blown us away — growth is over 43 percent year to date and that’s before all our new packaging is fully implemented!” —Greg Schirf, Wasatch Founding Partner.