Create excitement for our consumer and communicate what makes James Harden one of the best players in the NBA – his ability to start, stop and change directions.
We brought this idea to life through different visual techniques - experimenting with photography, color, printing, time and motion to visually demonstrate the disorienting experience of trying to guard the 2018 MVP.
We created a cross-platform campaign born from insights about James Harden’s game with a bold, progressive creative direction designed to disrupt the basketball marketplace. We expanded the concept of “changing direction” through disruptive digital, social, retail and event executions.
5055 N Greeley Ave 3rd floor yellow building Portland, OR 97217