Thinking Creatively Conference is an annual event at Wenzhou-Kean University and Kean University, USA. This poster visualizes the information this year.

The overlapping of a neutral font (Helvetica Neue) and a self-created type illustrates the creative encounters of design concepts (ideas) and design contexts (clients, business...). It shows the different levels of reading in design works and the potentials of struggles.

This poster was printed in large numbers and posted on the official website and other social media for promotion purpose.