This civic engagement initiative wields the power of design to motivate the American public to register and turn out to vote in the 2020 general election, as well as local elections to come
I wanted to show that every vote counts. A country is made up of people who are in it and the outcome of the country depends on them.
The client posted this poster on their website and social networks in the hope that it would stimulate people to vote. In the end, it turned out that a large number of people really went to the polls.