This civic engagement initiative wields the power of design to motivate the American public to register and turn out to vote in the 2020 general election, as well as local elections to come
Approach
I wanted to show that every vote counts. A country is made up of people who are in it and the outcome of the country depends on them.
Results
The client posted this poster on their website and social networks in the hope that it would stimulate people to vote. In the end, it turned out that a large number of people really went to the polls.
