
- Agency
- PepsiCo Design & Innovation
- Client
- PepsiCo
- Designer
- PepsiCo Design & Innovation
- Category
- Food & Beverage
- Country
- United States of America
- Title
- 7UP Egypt Ltd Ed Series
- Agency
- PepsiCo Design & Innovation
- Client
- PepsiCo
- Designer
- PepsiCo Design & Innovation
- Category
- Food & Beverage
- Country
- United States of America
- Title
- 7UP Egypt Ltd Ed Series
- Design Firm
- PepsiCo Design & Innovation
Assignment
The 7UP Egypt Limited Edition series is a celebration of Egyptian culture. Through the lens of 7UP, we partnered with Egyptian artist Ghada Wali to celebrate Egypt’s identity, various eras, themes, and styles. 7UP celebrates originality and helps people get back to their most real, 100% selves. This campaign was an opportunity to celebrate and take pride in all things Egyptian.
Approach
The collection includes four illustrations: a pharaoh with pop art sensibilities teamed with bold lines and vibrant colors, modernized Egyptian trademark patterns, an iconic cat with lotus flower embellishments, and a celebration of the diverse and kitschy art found on Egyptian trucks.
Results
Overall, the campaign has been a success. Local fans have praised the concept, copywriting, visuals and overall style. It is garnering lots of engagement and positive sentiment. The pack program is highly disruptive and driving collectability. August 2018 volumes are already 12% ahead of plan as the program has just begun.
Contact Information
- Company Name
- PepsiCo Design & Innovation
- Phone
- 646-779-8211
- erika.lenzi@pepsico.com
- Website
- design.pepsico.com
- Address
- 350 Hudson St.
2nd Floor
New York, United States
10014