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Society's increasing fusion with the online world has produced many important changes to how parents raise their children. “Phone Cell” warns parents of possible tech addiction in their children and promises more info online.
“Phone Cell” marks the first advertising directed at informing and warning parents of the reality of tech addiction. Technology addiction is a relatively new phenomenon, and it will take advertising such as “Phone Cell” to raise awareness of this new hazard in the Information Age.
I received good evaluation on this work from portfolio reviews. I also won a finalist certificate in Golden Awards of Montreux.