The Richmond Mural Project is a yearly event with the goal of creating over 100 murals by world renown talent in the first 5 years alone. The recurrence and solidification of the project throughout this time will establish Richmond as a landmark destination for internationally recognized murals and will create exposure for the city, establishing it as a premier art destination.

From street artists painting on the sides of century-old buildings to a world class ballet company performing contemporary and classic pieces, Richmond offers an art scene like no other. For decades, Richmond Ballet remains a vital part of Richmond’s vibrant arts scene, and through this campaign, the dancers become the very fabric of the murals throughout the city.

Alice Blue, a nationally acclaimed content studio, breathes life into your concept, creating compelling organic content for motion and stills. Our deep roster of talent allows us to streamline your vision from concept, through storyboards and animatics, to full production through cgi, motion design and photo illustration.

By combining photography of the Mural artwork, with the fluidity and beauty of the dancers, photographed in studio, Aliceblue was able to create a compelling story to showcase the city, the dancers, and the amazing mural artwork. Our artists, re illustrated the murals to become the very fabric of the dancers.