Our client is a monster who does not have any background knowledge on design. For his museum rebranding, he strictly set up limitation on typeface and color; Gill Sans Ultra Bold and Pantone PMS7416.

Concept
"Inside looking outside & Outside looking Inside"

The Cloisters is built with various circular shaped architecture. These shapes are easily found in the museum. The museum is currently using Metropolitan Museum logo instead of having an own identity. Instead of calling The Cloisters Museum, renamed The Cloisters Museum & Garden because they are actually in the park and in the museum they have garden inside. This is why garden is really important for Cloister Museum.