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After their success on rebranding, Guta has been growing from several stores to nearly 60 stores around the city and opened new sub brands like PHỞTA (Phở noodle), FRUITA (juice store) & CHỢTA (convenient local store). It caused a lack of consistency under umbrella brand Guta and they want to system into one big F&B corporation.
We come up with a solution creating a custom display typeface for long-term use of their expansion. Featuring the chair and Vietnamese diacritical marks, the font named after Guta, FONTA (our font), only for the extension of Guta child brands and special communication tools.
"It's an authentic and sustainable solution for our development" - Guta owner.