Create a logo and packaging for a hemp infused iced tea. The packaging should hint at the cannabis ingredient but emphasize the fruit and herb ingredients and the bright fresh taste.
Approach
Used the cannabis leaf in bright, unconventional colors matching the moods and flavors of each package against a stark white minimalist bottle.
Results
The reception has been incredible. Buyers have reacted with praise for the packaging without being prompted and sales have been significantly above expectations, even in this strange economic climate.