Swiss Graphic Design is part of the nations cultural heritage. Some years ago a group of well known graphic designers established this foundation. The Swiss Graphic Design Foundation collects oeuvres of outstanding swiss graphic designer and hands them over to the National Museum.
Classic swiss graphic design stands for simplicity and system based design. In the field of graphic design it's one of the most important contribution to the modern movement. Even today – a consistent, grid based use of logos, images, typography and colors – build the corner stones a successful branding.
To make the collection stand out, we created a very simple but bold visual system: Red, white and black combined with a sans serif and a serifed typeface. Call it swiss.