We as an agency have produced many public health messages and educational materials to support the COVID-19 response. It was important for us to create a cohesive branding for the items being disseminated. This branding not only provides a memorable impression for our end viewers, but also allows them to know what to expect and easily identify CDC specific information. This brand distinguishes itself and helps clarify the content for the public. Our goal was to refresh our existing COVID-19 branding while maintaining the already established connection that is out there now. This refresh is clean, simplified, and clear. New and distinct illustration styles were introduced to further solidify this campaign of materials.

A team came together (once a week) to collaborate ideas, to start, we discussed solutions that would create a lighter feel to the already existing brand. Each of us did three header drafts. Following a mood board full of modernized elements that were also universally accessible for any format. A mood board was put together for color options, typography, illustrative approaches, and multiple options for the header use.

The branding strategy resulted in our stakeholders being excited by the outcome and efficiency in the design teams' response to supporting a global emergency. The process was a dynamic collaboration and the synergy expanded across teams and became interdisciplinary in support of global messaging. This branding package has been labeled by many in leadership as transformative and progressive in regards to visual communications and public health.