Michael was commissioned to create a poster for the newly created ALTA Book Club sponsored by the Northern California publication appropriately titled, ALTA Journal - published by Will Hearst.
Our goal was to graphically portray California with a proud, ‘bookish' design suitable for a poster, website icon and, of course, a bookmark. The grizzly bear is a recognized graphic icon from the California state flag.
The final design works well as a poster, mailer, bookmark, canvas bags as well as limited edition signed prints in various colors for members and donors. The design holds a powerful graphic allure to all.