In 2021 our team was approached to create an identity for Women and Diverse Genders in Tech, a department club within the Product & Engineering division at Compass.
Following the systematic approach taken with other affinity groups and department clubs at Compass, we created a final mark that features the group’s initials (WDGIT). With each letter transitions into bitmap letterforms, the mark recognizes the diversity and variety of its members while the pixelated details tie to the tech focus of the group. The system also introduces a secondary element referred to as the “Widget”. This six pointed star shape is recognizable from universal nonbinary gender symbols, and is also reminiscent of a gear or settings icon commonly used in user interface design.
WDGIT has established itself as a critical department club at Compass, with a logo and design system that is used on both internal and external facing materials to bring awareness and new members to the group.