Wayfinding and Placemaking for New Non-Profit Agency's Offices
Herter Design Group
A non-profit agency wanted their new offices to reflect their mission of encouraging economic activity throughout their home city. They also wanted environmental graphics to enliven the space and match the energy of the urban economy.
Herter Design Group's team chose to create a variety of large scale murals and wallcoverings for different areas of the office space. In the elevator lobbies, staff and visitors see vintage maps referencing the history of the city's port; outside of other elevators, you see words related to business, big and small, over a pixelated cityscape. The floors are identified by large photographic murals showing transportation, entertainment, and research. All of the images have been overlaid with geometric patterns, giving the murals depth and movement. We also designed black and white murals with photographs showing the evolution of typography used in signage throughout the city’s history. The iconic design of many of the store signs provides an energy to an otherwise unremarkable hallway.
The final result is a workplace that conveys to employees of the non-profit, as well as visitors, the energy that flows through the city. The urban economy is evident at the top of every stairway, outside every elevator, and down many of the hallways.