This lipbalm takes inspiration from one of the greatest films in history—The Godfather. The name Omertà comes from mafia terminology, “Code of Silence”. The logotype and typefaces chosen give a classy feel, while the copy makes the product approachable to the audience. The colors chosen are a black and creamy white with a pop of bright scarlet to keep the main focus on the typography and copy of the brand. The product shape design is chosen to mimic a tiny briefcase.