Our new logo is combined with different types of green that share the theme of coexistence with humans and technology. The green color palette evokes the light coming out from the technology such as VR and projector. Moreover, the nature-inspired green colors emphasize the growth and transparency of extended reality with our lives. Just like nature, our new branding will push the boundary of expanding its community and helping people’s lives through AR and VR. Nb International Pro is used for the primary typeface to bring softness and welcoming voice to our branding. Secondary colors are utilized to categorize different types of companies that are involved in the AWE community.