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The goal of this project was to create a social media campaign that used a play on words to promote a brand or product. I chose to promote the brand, Glossier.
I researched Glossier’s brand mission and what they stood for which revolved around the idea of self love and natural beauty. I wanted to compare the similarities between glossier’s mission to bdsm in order show how both can make one can feel comfortable and confident in their own skin.
The final product utilized art direction, styling, photography, photoshopping, and copywriting to create a series of five photographs that work cohesively to portray the concept of loving yourself.