
- Agency
- Brandon Kirk Design
- Brand Agent
- Client
- pawTree
- Designer
- Brandon Kirk
- Andrea Castañeda
- Category
- Food & Beverage
- Country
- United States of America
- Title
- My pawBox
- Agency
- Brandon Kirk Design
- Brand Agent
- Client
- pawTree
- Designer
- Brandon Kirk
- Andrea Castañeda
- Category
- Food & Beverage
- Country
- United States of America
- Title
- My pawBox
- Photographer
- Emily Valdez
- Creative Director
- Bruce Wynne-Jones
- Production Artist
- Xavier Little
- Robert Self
- Paula Tellez
- Printer
- Pollock
- Illustrator
- Michael Hornsby
- Design Firm
- Brandon Kirk Design
- Copywriter
- Brooke Sloate
- Account Management
- Angie Vasquez
Assignment
pawTree is a story of unconditional love between pet parents and their pets. The brand offers customized nutrition plans based on a simple to use pet profile system that helps take the guesswork out of choosing the right food for your pets.The assignment was to create an exciting, fun and unique subscription box that includes nutrition, treats, toys and supplements.
Approach
Now get what you want for your pet when you want it with My pawBox! Nutrition, treats, toys and supplements are available to ship each month customized to your pet. The final solution includes a shipping box with hand-drawn illustrations and playful typography, picnic table insert and printed recipe liner paper sealed with a sticker to protect the products and create an exciting and fun unboxing experience for both pet parents and their pets.
Results
The customized subscription boxes boosted sales numbers by 50% immediately after launch at pawFest.
Contact Information
- Company Name
- Brandon Kirk Design
- Phone
- 214.207.0472
- brandon@brandonkirkdesign.com
- Website
- brandonkirkdesign.com
- Address
- 825 N. Hampton Rd.
Dallas, Texas
75208