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Once again, Euronet asked us to come up an award-winning annual report and push the boundaries of what their company and culture represents worldwide. With an audience of investors, the report needed to illuminate Euronet's record-breaking earnings and groundbreaking product offerings, as well as celebrate the 20-year anniversary milestone. Because this report is filed with the SEC, it contains the company's 10-K.
Our tagline, "From Inception to Expansion," summarizes Euronet's proud history and is illustrated on the cover with hints of currency and a circular form that signifies growth. We used illuminescent So Silk blue paper to add a shine and elegance to the cover, as well as a holographic foil on the number '20' and a UV treatment that creates a subtle ode to Euronet's diamond-shaped logo. We printed the cover in printable white and matte foil with an overprinting of 4-color coins on the cover, which represent Euronet's mission to bring financial payment convenience to those who have not had it before. One coin in particular is the Hungarian Forint, which harkens back to the company's first ATM installation in Budapest. The Forint is also a denomination of 20, which further plays into our 20th anniversary theme. Inside the annual report, additional gold and silver currency along with contemporary double-exposure imagery and backgrounds give life to the space and illustrate how far technology has come.
Euronet sends these annual reports to investors and uses them as sales tools. The company believes the report celebrates the accomplishments of 2014 while reflecting on the two-decade path to success. Internally and externally, the reports have been very well received, both domestically and worldwide. Today, the copper dies used for the multi-level foil printing process hang in the Euronet corporate office.