Inspire more young accountants to get the Certified Management Accountant credential.
Approach
Artificial Intelligence (aka robots) has entered the field of accounting. But someone still has to make the big decisions. Those people are CMAs. The CMA credential says you’re something special, and that you’ll excel in this environment.
Results
The client reported a 38% increase in new U.S. CMA candidates, compared to the same time last year. They also reached their 100,000 membership goal a year earlier than planned.
