Package design and poster design for 2 floral room mists, which were produced by florist. Giving an impact on young female market with a package and a poster design was an assignment. Design must convey the concept of this product, “Scent of blooming flowers in your life”.
The design concept of package and poster is “Blooming!” The greatest feature of this product is that it was produced by florist. The letter, “LOVE” is made of actual flowers to carry an impression of liveliness and freshness. Simple composition expresses this product is high quality, though its affordable price setting. The two color schemes and two different flowers used for the letter “LOVE” was applied to morning use and night use so that 2 different products are recognizable from a distance.
As a result, this product was sold out in the market where room mist is a trend. “Produced by florist” caught consumers’ interest. Also, more young people buy flowers with the product. Our design led a synergistic effect on both product and flower sales.
Beacon Communications k.k.
JR Tokyu Meguro bldg., 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 JP